Jetour expands global football push under Travel+ strategy

Jetour is deepening football partnerships across Latin America, Africa and the Middle East as part of its Travel+ strategy, using clubs and tournaments to build brand ties in key markets. The automaker says the approach supports local football ecosystems while broadening its international reach. Why it matters: - Jetour is using football to connect its vehicles with local culture in markets that matter for its global expansion. - The strategy spans club sponsorships, tournament support and community activity across Latin America, Africa and the Middle East. - The company is tying brand visibility to everyday mobility needs, not just advertising. What happened: - Jetour said on June 22, 2026, that it is supporting the development of global football under its Travel+ strategy. - In Peru, Jetour has served as the official sponsor of Club Universitario de Deportes since 2023. - The Peru partnership enters its fourth year in 2026. - Jetour supplied the club with T1 and T2 models for daily fleet transportation. - In Chile, Jetour has partnered with Club Social y Deportivo Colo-Colo since 2024. - Jetour supplied DASHING, T1 and T2 models for the club’s daily transport needs. - The Chile partnership expanded in 2026 to include the club’s women’s football team. - Jetour also carried out football sponsorship programs and community initiatives in Uruguay and Ecuador. - In Africa, Jetour sponsored Egypt’s Al Ahly during the local launch of the Jetour T1 in 2025. - In the Middle East, Jetour partnered with a top continental football tournament held in the Arab region. - Jetour provided a fleet of 400 vehicles for tournament transportation, including G700, T2 and T1 models. - Jetour also helped produce the tournament’s official song. The details: - Jetour said its global development philosophy centers on “in place, for place, be in place.” - The company framed football as a bridge to deeper local consumer relationships. - Club Universitario de Deportes marked its centennial in 2024 and won the national league title that same year. - Club Social y Deportivo Colo-Colo is described as one of Chile’s historic centennial clubs. - Jetour said its work in Latin America has included tournament presence and fan engagement activities. - Jetour said those activities have helped strengthen its regional influence over time. - The Middle East tournament support combined logistics with cultural promotion through music. - Jetour said the mix of automotive and football culture created stronger emotional connections with consumers. - Jetour pointed to its club sponsorships in South America and Africa and its tournament-level partnerships as part of a broader “Travel+” approach. - More information is available on Jetour’s website. Between the lines: - Jetour is not treating sports sponsorship as a standalone marketing spend. - The company is using football to localize its brand, support visibility for specific vehicle models and embed itself in fan culture. - Adding women’s football in Chile suggests the strategy is widening beyond men’s teams and marquee events. What’s next: - Jetour said it will deepen local football cooperation around the world. - The company plans to invest in regional sports ecosystems. - Jetour also expects to use global sports partnerships to drive user engagement and strengthen its market position internationally. The bottom line: - Jetour is betting that football can do more than sell cars: it can help the brand gain cultural relevance in fast-growing international markets.