JETOUR expands global football ties with Travel+Sports strategy

JETOUR said it is expanding football sponsorships across Latin America, Africa and the Middle East as part of its global Travel+ strategy. The automaker is using club partnerships and tournament involvement to deepen brand ties with local fans and markets. Why it matters: - JETOUR is using football to connect its automotive brand with local culture in key overseas markets. - The strategy is aimed at strengthening emotional ties with users while expanding the company’s international presence. - The approach links the brand’s Travel+ positioning with one of the world’s most widely followed sports. What happened: - JETOUR outlined an expanded global football push across Latin America, Africa and the Middle East. - In Peru, JETOUR has been the official sponsor of Club Universitario since 2023. - In Chile, JETOUR has maintained a long-term partnership with Colo-Colo since 2024. - In Africa, JETOUR partnered with Egypt’s Al Ahly SC. - In the Middle East, JETOUR became an official partner of the Arabic regional phase of a major international football tournament. The details: - The Peru partnership reached four consecutive years by 2026. - Club Universitario celebrated its centenary in 2024 and won the national league championship. - JETOUR provided the T1 and T2 models to support the Peru club’s daily mobility needs. - In Chile, JETOUR supplied the Dashing, T1 and T2 models for Colo-Colo’s everyday use. - JETOUR said the Chile relationship contributed to the club’s national championship success. - In 2026, the Colo-Colo partnership expanded to include the club’s women’s team. - JETOUR also runs football sponsorships and community activities in Uruguay and Ecuador. - The company said those efforts include competition exposure, fan interaction and local engagement. - At the Middle East tournament, JETOUR provided 400 vehicles, including G700, T2 and T1 models. - JETOUR also took part in creating the tournament’s official song. - A more information link was provided for additional details. Between the lines: - JETOUR is treating football as a market-entry and brand-building channel, not just a sponsorship platform. - The company is pairing vehicle supply with club partnerships to make the brand visible in everyday sports operations. - The mix of local clubs and international tournaments suggests a push to balance regional relevance with broader global reach. What’s next: - JETOUR said it will keep expanding football cooperation in additional international markets. - The company plans to deepen its role in regional sports ecosystems and use more global sports collaboration scenarios. - JETOUR is aiming to strengthen communication and interaction with users worldwide while increasing its market influence.