Celeste Talent Agency expands into MENA with first creator signings

Celeste Talent Agency has added its first creators from the United Arab Emirates to its roster, expanding into the Middle East with a combined audience of more than 3 million. The move broadens the London-founded agency’s global reach as it pursues more brand partnerships across the region.

Why it matters: - Celeste Talent Agency’s move into MENA gives the London-founded agency access to a fast-growing creator market and a larger cross-border audience. - The first United Arab Emirates signings bring more than 3 million combined followers into Celeste’s global roster. - The expansion also positions the agency to connect brands with creators who can reach audiences in the UK, US and MENA.

What happened: - Celeste Talent Agency announced its expansion into the Middle East on July 23, 2026. - The agency signed its first MENA-based creators, starting with talent from the United Arab Emirates. - Founder Lojain Maksoud framed the move as part of Celeste’s international growth strategy. - More information is available on the agency’s website and LinkedIn page.

The details: - Celeste Talent Agency is London-founded and focuses on entertainment and creator partnerships. - Maksoud was born in Dubai, raised in Doha and later moved to London for her studies. - Her academic research examined how Middle Eastern productions on streaming and digital platforms have shifted global perceptions of the region. - Maksoud previously worked at Creative Artists Agency in the Global Scripted Television department. - Celeste has already worked with UK and US brands including HelloFresh, KatKin and Qure Skincare. - The agency says it is in active conversations with brands across MENA. - Celeste plans to keep growing its international roster over the coming months. - Celeste says it works with digital creators on social media campaigns and also with production partners on film and television product placements. - The agency is currently operating in the UK, US and MENA.

Between the lines: - Maksoud’s background suggests the MENA expansion is both strategic and personal, not just a market entry play. - The company is leaning into creators as a bridge between brands and regional audiences, while also keeping one foot in traditional entertainment. - The early roster addition signals Celeste wants to establish credibility in MENA before scaling further.

What's next: - Celeste plans to add more creators as it expands its international roster. - The agency expects to deepen brand discussions across the region in the months ahead. - Future growth will likely depend on how quickly Celeste converts its new MENA presence into partnerships and campaigns.